French Paper Co. was given a fresh rebrand to more-closely identify as a paper company. The natural, pastel colors connect with French Paper's commitment to the environment. Once the logo was rebranded, the paper collections also needed a fresh new look. This project focused on the rebrand of the Parchtone paper collection, and also encompassed producing a new Parchtone paper sample book. In order to advertise for this new collection, animated gifs were created to showcase the enlivened creativity of French Paper Co.'s paper collections.