LEXIE MALLARY
HARDWARE AND SOFTWARE
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Adobe Photoshop CC​
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Adobe Illustrator CC
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Adobe InDesign CC
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Adobe Lightroom CC
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Adobe Dreamweaver
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Adobe After Effects
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Glyphs
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Microsoft Word
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Microsoft Excel
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Microsoft PowerPoint
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Wix, Weebly, and other Content Management Systems
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EPSON Artisan and EPSON Stylus Pro Printer Knowledge
RELEVANT WORK EXPERIENCE
Marketing & Communications Coordinator | Oct. 2019 - Present
Wisconsin Hotel & Lodging Association, Brookfield, WI
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Rebrand and refine association visual identity through logo redesign and re-creation of all company and membership collateral
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Develop and maintain new website using HTML, CSS, content management system
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Design and oversee all aspects of association publications including the annual
Wisconsin Lodging Directory and quarterly InnTouch magazine -
Create digital billboards and co-op advertisements for business and leisure travel
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Develop branding and all creative assets for annual Conference & Trade Show
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Maintain online presence of the association for members, prospects, and travelers
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Spearhead database transition, oversee system maintenance, and introduce a
new self-service Member Portal
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Freelance Graphic Designer | Apr. 2018 - Present
Visual Identity | Brand Collateral | Template Design
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Conceptualize identity solutions effectively communicating the goals and individuality of service-based businesses
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Create identity visuals including logos, business cards, promotional videos, posters, brochures, letterhead, and invoice design
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Design and develop editable templates in Microsoft Office for reports, job descriptions, organization charts, and more
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Graphic Design Undergraduate Assistant | Jan. 2016 - May 2019
Carthage Athletic Communications, Kenosha, WI
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Developed and created photo collages highlighting particular athletes for the covers of sports programs handed out at each athletic event on campus
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Edited and enhanced action photos to produce effective design solutions
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Mac Computer Lab Assistant | Sept. 2017 - May 2019
Carthage Fine Arts Department, Kenosha WI
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Assisted other students on how to complete certain tasks and skills within the Adobe Creative Cloud programs
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Managed the printing capabilities within the lab: the general printer (HP Laser Jet 4050 T), the photography printer (EPSON Artisan 1430, and the high-resolution graphic printer (EPSON Stylus Pro 9880)
OTHER WORK EXPERIENCE
Carthage Peer Tutor: Communication & Digital Media Dept. and Business Dept.
Sept. 2017 - May 2019
Carthage Tutoring Department, Kenosha, WI
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Classes:
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History of Graphic Design
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Typography
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Applied​​ Statistics for Management & Economics
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Principles of Microeconomics
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Tasks:
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Provided design critique and thorough feedback on current student projects
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Engaged in design tutorials and assistance within the Adobe Creative Suite.
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Assisted other students in gaining a better grasp on course material to achieve higher success and understanding
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Aided students in understanding how to use the statistical software (SPSS) associated with the class
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EDUCATION
Carthage College, Kenosha, WI | Aug. 2015 - May 2019
Bachelor of Arts: Double Major in Graphic Design & Accounting
GPA: 3.916, Summa Cum Laude
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Honors:
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Dean's List (8 consecutive semesters)​
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CCIW Academic All-Conference Recipient (4 semesters)
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Activities:
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Varsity Women's Cross Country (4 years)
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Varsity Women's Track and Field (4 years)
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Vice President of Carthage College Dance Marathon (2 years)
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Lambda Pi Eta - Communication and Digital Media Department Honor Society (2 years)
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Freshman Success Coach (1 year)
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TECHNICAL SKILLS
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Logo Design/Rebranding
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Web Design
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Layout/Publications
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Social Media
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Email Marketing
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Photography
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Search Engine Optimization (SEO)
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Printer Operation
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HTML/CSS