PRELIMINARY SKETCHES
Second Chances Natural Horsemanship is a horse-training business whose purpose is to work with troubled horses that just need a second chance to learn everything the right way. The owner believes that just like people, horses need a second chance to get it right. For her, these horses provide her with a sense of home, while she provides them with a sense of understanding, direction, release, and leadership.
SECOND CHANCES NATURAL HORSEMANSHIP
BUSINESS CARD FIRST COMPS
The client wanted single-sided business cards in order to leave space on the back for potential notes to her personal clients. Since the design was only on one side, an intrigue might be seen in terms of the orientation of the cards. Two options were presented to the client, one in portrait orientation and one in landscape, each with a play on the shape of the logomark chosen.